Champion's simple red and black colour scheme makes up part of their iconic brand and mid-century marketing. They sponsored a range of Motorsport and in combination with heavy branding made themselves the most recognisable brand of spark plug in the middle of the 20th century. 

 

This single-sided, mid-century enamel sign has developed the most fantastic character - the rust streaks running down from the lettering are just PERFECTION and couldn't be faked or recreated this well...

Generally the sign is in good condition with no notable enamel losses, even round the original mounting holes. The suface has a good even sheen, though it has dulled slightly from the gloss it would have originally had (see angled photo). The sign has what I understand to be a 1951 date marker in the lower left corner.

 

The sign measures 58.5cm wide x 33cm high, it has a slight bow but would flatten if wall mounted.

 

S/N: #1369