This mid-century Lyons Ice Cream cardboard advertising sign has lovely, warm colourway and has aged beautifully.

 

The piece has, rather charmingly, been put into a distincly home-made frame - a real 'enthusiast in the garden shed' type job, completely over engineered, but there's no harm in that! It's got tongue and groove jointed corners and a back panel that's hinged in the centre with rotating clasps all the way around; all this effort seemingly becuase the advert is double-sided and the framer wanted the reverse of the piece to remain view-able. The displayed side is definitely the better - it does have some surface scratching / scuffs and over the decades the orange ink layers have developed a light surface crazing - all part of it's vintage charms. The reverse has definitely seen better days, but were it not for the bizarre framing technique we wouldn't even know it were double-sided so I don't think this matters too much. 

 

The piece is glazed and could have a mirror plate or similar attached for hanging or can be sat on a shelf or similar as is. It measures 50cm wide x 40cm high x 3.2cm deep. 

 

S/N: #1571